Madison to build new Shimano Technical Service Centre - BikeBiz
Pair look to "keep shops up to speed on all the latest Shimano products"

Madison has set out ambitious plans to create a brand new, purpose-built hub for retailers to get educated about all things Shimano.

The Shimano Technical Service Centre will be based in Milton Keynes at Madison's Distribution Centre.

The move comes as Madison and Shimano look to address what they interpret as a need for regular, technical dealer training to "keep shops up to speed on all the latest Shimano products".

Both companies say they want to do more to help educate retailers to ensure the very best consumer experience. Shimano tech reps will continue to travel the country for Madison, offering localised in-store training, but the new centre will allow for a curated programme of regular training, open to all retailers to attend.

All Shimano service centre days will take place at the new hub as well as a bi-annual, all-encompassing workshops for the latest technologies, two OEM-specific days and the NPP (New Product Presentation).

A permanent training room is being built to offer hands-on time with products alongside experienced Shimano experts so retailers and mechanics can get the information they need and take it back to their respective stores.

Dominic Langan, Madison CEO, said: "Providing the best consumer experience is key to the success of Shimano and this can only be achieved if the support, knowledge and expertise exists in the marketplace. Madison is investing more and more into education and training as the way to drive brand loyalty and deliver business success."

The official launch of the Shimano Technical Services Centre will be early in the autumn, when a full schedule of events and training days will be communicated to all Shimano retailers.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018