The awards were presented by either Madison bods or representives from Madison's international brands.
All the winners got a plastic 'tombstone' trophy and a delish prezzie from the brand concerned. Rhode Gear - owned by Yakima - gave Edinburgh Bicycle some Yakima snow shoes. Sigma Sport got a Dura Ace chainset. JE James got a pair of rather special Sidney's from RockShox. And so on.
Here are the winners:
Cycle Surgery - Best Aztec and Ridgeback dealer
Off Beat Bikes - Best Bell dealer
On Your Bike (Rob Chappell) - Best Blackburn dealer
Edinburgh Bicycle - Best Co-Pilot and Rhode Gear dealer
Merlin Cycles - Best DT Swiss dealer
Settle Cycles - Best Elite dealer
Alpine Bikes - Best Finish Line dealer
Velo Ecosse - best Fizik dealer
Evans - Best Giro and Shimano MTB dealer
Richmond Cycles - Best Kryptonite dealer
Cycle Care - Best Madison dealer
Leisure Lakes - Best Park Tool dealer
Yeovil Cycle Centre - Best Profile dealer
JE James - Best RockShox dealer
Hargroves Cycles - Best Vistalite dealer
Sigma Sport - Best Shimano Road dealer
Condor Cycles - Best Shimano SPD dealer
JD Bicycle Workshop - Shimano Outstanding Retailer award
Pete Melvin of Richmond Cycles gets presented with his limited edition Kryptonite Patriot lock from Peter Zane of Kryptonite (far right). In the centre is Madison's Terry Bowles.
Off Beat Bikes with Gaetan DiRosa from Bell
Ruth and John Hargreaves of JD Bicycle Workshop with Sato Yuasa, MD of Shimano Europe.
Lindsey McDermid of Edinburgh Bicycle gets fresh with Elizabeth Wing of Rhode Gear
Steve Swinton of Cycle Surgery (left) with Madison's Richard Peploe