Madison takes togs to IBDs

Cycle clothing from Animal and Shimano at trade roadshows, starting August 14th
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Not just clothing, there are also helmets from Bell and Giro and the 2008 shoes from Shimano.

The show highlights include an all-new range of cycle-specific clothing from Animal.

Madison's promo guru Will Fripp said: "We're taking the UK’s best lifestyle brand and launching a range of the coolest Freeride and Leisure cycle specific wear. Designed by the team at Animal with input from cyclists, cycle retailers and professional racers, you know it's going to be technical, you know it's going to work well but best of all its going to look fantastic."

Shimano is also launching XTR, Saint and XT All-Mountain technical wear. This is cycle clothing specifically for the UK market.

"This is like nothing you have seen before from Shimano, great technical cuts, the latest fabrics and looking great," said Fripp.

Madison will also show its own brand of cycle clothing, which "passes the pub test," said Fripp.

"We hhave additional clothing ranges that will be at this roadshow, but we just can’t talk about them yet," said Fripp.

The roadshows start on August 14th.

"We know we aren’t giving much notice, we can only apologise for that, but getting together this extensive and exciting programme of apparel in time for 2008 range planning has been hard work and we have only managed to pull things together in the last few days," said Fripp.


The road show will be open to the trade only in the following locations:

Tuesday 14th August: MILTON KEYNES – Open 11am – 8pm
Madison Distribution Centre, 74 Alston Drive, Bradwell Abbey, Milton Keynes. MK13 9HA

Wednesday 15th August : MILTON KEYNES – Open 9am – 5pm

Monday 20th August : GLASGOW – Open 11am – 8pm
Crowne Plaza Hotel, Congress Road, Glasgow. G3 8QT

Wednesday 22nd August : MANCHESTER – 10am – 7pm
Aylesbury Training Group (Manchester), 232 Briscoe Lane, Manchester. M40 2XG

Thursday 23rd August : BRISTOL – 10am – 7pm
The Bristol Inn, Bristol Road, Falfield, South Gloucestershire. GL12 8DL

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