Madison has announced a distribution link up with Recon Instruments, with stock available from February.
Recon specialises in what it calls Heads-Up Display technology, mounted to sports eyewear. The two combined offers the user realtime information on their workout or ride route direct to the eye.
Madison CEO, Dominican Langan, commented: "This may all seem futuristic to some, but wearable technology is here right now and will become as invaluable in our lives as the smart phone in your pocket. Madison is excited about the partnership with Recon as they are the clear leader in development, design and manufacture of wearable technology for the sports market."
Recon has already been recognised by world media for its innovations, with the likes of Time, Mashable, Bicycling and Wired praising the products.