BikeBiz Bicycle and cycling retail news
Madison has announced that it is to begin selling Mars and Snickers Protein Bars, M&M’s, Galaxy and Bounty Trail Mix and Galaxy Rice Cakes.
Mars Chocolate Drinks and Treats has launched two new products. A Snickers Protein bar, with 18g of protein and a Mars Protein bar with 19g of protein. The new Snickers Protein and Mars Protein Bars contain 200 calories.
Oliver Collins, Senior Brand Manager at Madison, said: “We are incredibly excited about working with Mars on this brilliant range of products. We are experts in UK cycling industry and as more and more people are getting on their bikes, there is a definite desire for nutritional, yet convenient and tasty snacks.
"There are lots of competitors out there but with such instantly recognisable brand names and great taste, we are confident that this Mars Lifestyle range of products will go down very well with our network of retailers.”
Protein bars is a fast growing category with sales valued at £22m, increasing by +58.4% & £8.2m compared to last year. Almost two in ten (17%) of UK consumers now typically consume food or drink that contains protein as a snack between meals.
Madison is stocking this range of Mars Lifestyle products immediately and they are already available for retailers to order. To place an order please contact your local account manager or visit www.madisonb2b.co.uk.
