Madison to distribute Red Bull

World's largest energy drink brand now available
Author:
Publish date:
424_Picture 1.jpg

Madison has this morning announced a distribution partnership with drinks brand Red Bull.

The deal means retailers in all markets that Madison serves now have access to stock of the world's 'most popular' energy drink.

Commenting on the agreement, Madison CEO Dominic Langan said, “Madison has so many synergies with Red Bull especially through our sponsored riders in cycle, MX and snow. It makes perfect sense to join forces. For our customers, Red Bull makes a great partner and has helped us create a strong retail package to ensure product placement in this core action sports sector.”

Red Bull first appeared on the Austrian market in 1987 and has since gone onto to become a global brand synonymous with every action sports market going, no matter how niche.

Sponsored athletes on its books include the likes of Corey Martinez, Danny Macaskill, Daniel Dhers and the Athertons to name a few.

Featured Jobs

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019