The UK bicycle event scene is set for change with the arrival of the newly formed London Bike Show, taking place at ExCeL next January.
The London Bike Show is to be incorporated within the Outdoors Show – which is moving to London after six years at the Birmingham NEC. The Outdoors Show, organised by VOS Media, will be joining forces with the Tullett Prebon London International Boat Show to create a diverse consumer show.
Previously The Outdoors Show has incorporated cycling and the move to the nation’s capital has been designed to take advantage of London’s growing numbers of commuter cyclists, and road and mountain biking enthusiasts. According to a statement from the show organiser, visitors will have the opportunity to try the models of bicycles on show.
Madison has been confirmed as the new London Bike Show’s major exhibitor partner, which takes place from January 13th to 16th 2011.
The distributor’s marketing director Will Fripp said: “Madison is really excited to be part of what promises to be the first ‘Super Show’ for cycling. With so much cross-over in consumers between the outdoors world, sailing and cycling this new show at ExCeL London is truly exciting for us and offers us a chance to expose our brands to a far wider audience than we have been able to in past cycling consumer expo’s.
"We have lots planned for the new show including stands from Shimano, Saracen, Cérvelo, Ridgeback, Genesis, Commençal, Madison Cycle Clothing, Pearl Izumi as well as a large expo of all our other key parts and accessories brands for 2011.”
VOS Media MD Damian Norman added: “Following nine extremely successful years, we are very excited about moving The Outdoors Show to London and our strategic partnership with National Boat Shows, creating what will be a unique experience for London and the UK.”
Andrew Williams, MD of National Boat Shows, enthused: “We are delighted to welcome The Outdoors Show alongside the 2011 Tullett Prebon London International Boat Show. This forms a significant part of our development for the London show, but it doesn’t end there with a whole host of other enhancements planned. The 2011 show will be an immersive, engaging, educational day out for our visitors, with the added benefit of visiting The Outdoors Show over the last four days of the show.”
The show organisers aim to promote active and healthy lifestyles – a goal they have in common with ExCeL, which is a venue for the London 2010 Olympics.
ExCeL London MD David Pegler said: “We are delighted to be working with VOS Media and National Boat Shows to create the largest consumer show in the UK.
"This new show showcases our strategy on how we are working with organisers to occupy the entire venue and co-locate shows which add value to the organisers, visitors and exhibitors. This unique event also forms a key part of our preparations as a 2012 Olympic venue, inspiring visitors to become involved in a wide range of active and healthy pursuits.”