Magicalia ups the ante - BikeBiz

Magicalia ups the ante

With 3500 forum postings a week, bikemagic.com is a busy place. Owner Magicalia has just secured its next level of VC funding and – in VC language – is seeking to leverage its brand. To this end a full time sales executive has been hired to sell bikemagic.com advertising and sponsorship deals
Publish date:

BIKEmagic.com is claimed to be the UK's largest cycling website. It is certainly the best funded.

And it’s growing at 6 percent a month. Its bi-weekly newsletter goes out to 18 542 cyclists. 20 percent of its members claim they never read any cycling magazines so bikemagic.com is one of their sole sources of bike-related info.

With committed, enthusiast readers, bikemagic.com believes it’s in a good position to make money from online advertising. The site doesn’t sell anything and its business model owes more to magazine publishing than e-tailing.

To up the site’s revenue Alex Hammond has been appointed as full time sales exec. Hammond spent the previous 14 months working for an e-mail marketing company who specialised in electronic B2B marketing.

One of his first sales tasks will be to sell the £900 sponsorship package for bikemagic’s emailed newsletter.

Tel: 020 7861 9853.



Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018