BikeBiz Bicycle and cycling retail news
Magura Bike Parts (MBP) is expanding the exclusive distribution of Cobi.Bike in Europe, after its launch in selected European markets.
MBP has been a service partner of Bosch e-Bike Systems for several years.
The Cobi.Bike, Cobi.Bike Plus and Cobi.Bike Sports smartphone solutions and associated accessories have been distributed as part of this sales partnership since mid-2018.
The products are now available in 25 European countries, and for the first time from the Magura subsidiary in the Benelux.
“The feedback from our dealers on the COBI.Bike brand portfolio has far exceeded our expectations. We are all the more pleased that we can now serve all the countries of our Europe-wide dealer network,” said Timo Kieninger, head of sales and marketing at Magura Bike Parts.
The current range includes Bosch e-Bikes, Miranda, Miche, Liqui Moly, Busch & Müller and Supernova.
Four locations in Europe and over 20,000 affiliated dealers ensure the distribution of the products.
