PxPixel
Majority of IBDs doing nothing for Year of Cycling? - BikeBiz

Majority of IBDs doing nothing for Year of Cycling?

Tell us it's not true! What are IBDs thinking of, this is the biggest thing ever for cycling. Why aren't they getting involved?
Author:
Publish date:

This June sees the biggest celebration of cycling ever to come to Britain yet nine out of 10 retailers quizzed at yesterday's show hadn't even considered how to cash in. Even worse, some didn't know it was happening.

"Any dealer who dismisses the Millennium Festival of Cycling will miss out on the sales opportunity of a lifetime," said festival co-ordinator Conrad Haigh.

"I believe a million people will get on their bikes. Many of them won1t be regular cyclists, but completely new to the market."

"Any dealer who1s not involved will kick themselves."

IBDs can easily link into one of the festival events scheduled for the week (17-25 June) or devise their own. The CTC will provide publicity and advice on how to join their Dr Bike Day on Monday 19. With so many cycles expected to come out of the shed, the plan is to entice customers to their local IBD by offering a health check.

"If you dress up in white coats and stethascopes, you've got the perfect photo opportunity for your local paper," says Haigh.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018