Mark Cavendish put in an appearance at the newly opened Specialized Concept Store in Covent Garden is support of Right to Play, earlier this week.
Cavendish launched Right to Play's 2012 Bike Ride event at the store, taking part in a Q&A session with television presenter John Inverdale.
The charity improves the lives of children in disadvantaged parts of the world through sport and play activities.
“I’ve been a Right To Play Athlete Ambassador for a number of years and I still get excited about the work they do and events they run to fund this work," enthused Cavendish. "Right To Play’s 2012 Bike Ride is no exception to this and I was happy to help launch the ride. If you are looking for a challenge in 2012 this ride is for everyone – sign up today to Right To Play's ride and support this great charity.”
Get the full details on the Ride here.
The Covent Garden Specialized Concept Store is owned and managed by Cycle Surgery.
PICS: Bryn Lennon, Getty