PxPixel
Mark Cavendish opens London's first cold tub cycling pub - BikeBiz

Mark Cavendish opens London's first cold tub cycling pub

Today, Mark Cavendish officially unveiled the Amstel Cold Tub Pub.
Author:
Publish date:
1-screen-shot-2017-07-27-at-09.53.12.png

Today, Mark Cavendish officially unveiled the Amstel Cold Tub Pub.

The Cold Tub Pub has been created as part of Amstel’s ‘Ride Together’partnership with Prudential RideLondon. It is open on Saturday 29th July and Sunday 30th July to cycling enthusiasts and Prudential RideLondon-Surrey 100 participants, and is free to attend. Spaces can be reserved at https://billetto.co.uk/e/amstel-cold-tub-pub-tickets-206109

Honorary publican Cavendish commented: “The benefits of ice baths as a recovery aid following an intensive day of exercise are well known. On the back of what will no doubt be a gruelling 100-mile Prudential RideLondon-Surrey 100, I am sure the riders will be extremely happy to know that they can be rewarded with an ice bath as well a nice cold Amstel at the finishing line!”

The Cold Tub Pub is located on London’s Pall Mall; a stone’s throw from The Mall, where Prudential RideLondon finishes, making it the optimum spot for cyclists to begin their post-event recovery.

Amstel brand director Ifeoma Dozie commented: “Our ‘Ride Together’ partnership with Prudential RideLondon is all about bringing cycling fans together through unique and memorable team cycling experiences. The Amstel Cold Tub Pub is just that: a one-of-a-kind form of post-cycling recovery and refreshment for groups of riders. What better way of continuing the team bonding experience after crossing the finish line than by taking the plunge into a tub of ice water while toasting team cycling success with an Amstel.”

Image placeholder title

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018