'Marketing Cycling' wins LCC 'Oscar' - BikeBiz

'Marketing Cycling' wins LCC 'Oscar'

The Borough of Ealing received a Special Commendation in London Cycling Campaign's annual award scheme for its start-to-finish cycling initiative, ‘Marketing Cycling’. This is aimed at both children and adults that incorporates cycle parking, cycle training, workplace information and bike buddy schemes. The judges praised the joined-up thinking in Ealing’s approach.
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Other top honours in this year’s LCC London Cycling Awards went to a BMX track in Southwark.

The Burgess Park track in Southwark, a severely run down part of London, was largely designed and built by local youngsters, and now several hundred of them enjoy the use of the BMX and dirt bike track each week.

Barry Mason, a London cycling activist who also won an award for the London Cycling Personality of the Year, described the Burgess Park facility as “an example of a community project that refused to get bogged down in consultants and bureaucracy, one that will grow in several directions."

The Borough of Tower Hamlets won the award for Best Cycle Facility for Young People or Children. Their bike skills youth training scheme has involved more than 650 children who can now enjoy cycling to local parks, Epping Forest and school sports days.

The winner in the category Best Cycle Facility was Royal Borough of Kingston on Thames for a new cycle parking scheme at Surbiton Station. The scheme was funded by Transport for London and makes best use of available space by using double-decker cycle racks.


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