British bike shops are used to bikes sold in Asda, Tescos and other supermarkets but Marks & Spencer's? That's a departure.
However, bike shops are tickled by the fact M&S doesn't seem to know its onions when it comes to bikes. Displaying a 19-inch MTB as a child's bike is a big boob from a retailer that should stick to selling bras, said one bemused trade commentator.
Land Rover bicycles are produced under license by Ultimate Products Ltd of Oldham, a supplier of homeware, cookware, furniture, floor coverings and outdoor leisure items.
In May 2004, Scott Hillyard, sales director at Ultimate Cycles, a division of Ultimate Products, said Land Rover bikes would be sold via independent bicycle dealers only.