Masiguy drops the M

Tim 'Masiguy' Jackson joins ASI as new Transportation Category Manager
Publish date:

Advanced Sports International (ASI) has hired Tim Jackson as its new lifestyle/transportation category manager for its Fuji, Breezer, and SE bicycle brands.

Jackson spent the past six years as brand manager at Masi Bicycles, becoming famous as 'Masiguy' on podcasts, Facebook, blogs and Twitter. 

“I'm leaving with a lot of pride. I’m proud of what we [Haro and Joe Hawk] did to make the Masi brand much stronger, and I plan to carry the things I learned with me to ASI," said Jackson.

ASI’s director of sales and planning, Steve Parke, said:

“I’m known Tim for a long time. He is one-of-a-kind, and we are glad he is interested in helping ASI’s brands gain even more momentum.

Jackson said:

"As much of a race nerd as I am, I’m also extremely passionate about how to integrate cycling into people's everyday lives."
Jackson will now be responsible for the development and specification of Fuji, Breezer, and SE’s lifestyle and transportation categories.

"Pat Cunnane and ASI have done a lot to give back to the bike industry, as well as the sport, and that is something that really appeals to me. I want to do more to make cycling a bigger part of American culture,” said Jackson.

Also attractive to Jackson is the opportunity to work with international markets and extend ASI’s global reach.

"It's going to be exciting to get to learn what works and doesn't work in markets around the world - that's one of the challenges I am most looking forward to,” Jackson said. 

“For example, Breezer is a strong brand in Europe, and I'll be working on ways to make the electric bikes more successful there, in a market that really embraces the product."

Jackson also intends to continue reaching out to the cycling world via social media.

"I plan to make the entire world much more aware of the ASI brands. I never shut up, so you can expect people to be hearing a lot more about all the awesome things happening with ASI."

But perhaps not as ASIguy?

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