Tim Jackson, a Masters track racer, is the face (and hands and legs) of Masi. His blog is a chance to chronicle his thoughts and experiences as he pursues his dream of heading a bike company.
Masi is the road bike brand owned by Haro, the BMX company.
"I am a life-long, dyed in the wool jersey bicycle geek," admits Jackson.
"I am now living out a dream as the brand manager of the bike I lusted after since I was 12 years old. If you ever saw the movie Breaking Away, then you probably recognize the name Masi as the bike ridden by the movie's hero Dave.
I have been reading and hearing so much about blogging for a long time and had been considering it myself, so I finally took the plunge, said Jackson.
Jackson went live on March 4th and has been trying to stay faithful to daily updating, stating even for a word-geek like me, its hard to find something to say every day, but Im trying.
Blogging is not a passing fad, believes Jackon.
"I really believe that this kind of thing is really critical to my efforts and goals for the bikes I get to sell.
Why read blogs? For insider info that leaves even never-knowingly-scooped BikeBiz.com looking tardy. For instance, Jackson is close to signing up with many distributors around the world, including in the UK.
He writes: "Masi World Domination is completely underway and we will be out stealing floor space from 'other brands. Insert sinister, maniacal laugh and creepy wringing of hands..."
MORE BIKE TRADE BLOGS
'The Bike' - written by a US newspaper journalist each July, following the adventures of a certain Mr. L. Armstrong...
The View from Waterloo - Zap's blog. It's Lance heavy...
Kinetics - Glasgow recumbent/leccy bike shop
"The newsletter is dead," writes Ben Cooper. "Long live the blog! Email newsletters are so last-century, and I was awful at writing them promptly, so now theres an online blog instead, with all the latest news, info and thoughts from Kinetics..."
Andrea Casalotti's Velorution blog is currently undergoing an overhaul...
Know of any more bike trade blogs? Send in the links to firstname.lastname@example.org
MANY MORE BIKIE BLOGS HERE: