Matt Ward, owner of brand marketing company Aftermarket, has joined Cyclevox.
Aftermarket has been absorbed into Cyclevox. Ward was formerly sales and marketing director at Fisher Outdoor Leisure.
Ward heads the activation of ZipVit sponsorship of the Cervelo Test Team, manages the Cyclescheme account and will form part of the Tour Series team in the forthcoming televised series.
"The move is a natural fit for me," said Ward.
"Aftermarket and Cyclevox share very similar goals and a move to amalgamate the two businesses will mean that the overall offering to the client base is greatly enhanced.
"I think as a team Brian Smith, Anthony McCrossan and I will all bring something different to the table. Brianʼs network in the pro peloton and wider-reaching sports media is unrivalled; Anthony has great organisational skills, deep knowledge of the media, events and TV world and an ability to seal deals. I will apply my trade marketing skills to bring a rounded offering to clients."
Cycling.tv commentator Anthony McCrossan, director of Cyclevox, said "I am extremely pleased to welcome Matt to Cyclevox. We have worked on a number of projects in the last 12 months including the activation of Zipvit with Cervelo test Team and I admire his knowledge, get-done attitude and expertise in this industry."