Mercian Cycles has launched a custom online framebuilder to its website - www.merciancycles.co.uk.
Having been in the frame building business since 1946, Mercian has a fair bit of experience in custom builds and can now offer frames built with Reynolds 631, 725, 853, 853 pro team and 953 tubing.
Prices are updated automatically as customers put together their build. Alternatively, customers can visit Mercian and have a fully tailor-made frame built around their measurements and preferences.
One frame-builder builds each frame from start to finish, each has his own number which you will find on the bottom bracket shell near to the unique frame number.