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MET margins boosted to 'up to 60 per cent' - BikeBiz

MET margins boosted to 'up to 60 per cent'

Brand becomes part of 'Fisher Essentials' pricing scheme
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Following the launch of the 'Fisher Essentials' pricing scheme at Expo 2011, Fisher Outdoor has today announced up to 60 per cent margin availability on MET’s popular kid's and entry-level helmets.

Upgrades have been made across the line too, with all the majority of kids and youth models now carrying a rear light as standard.

The improved margins are available on the Buddy, Super Buddy, Elfo and Genio kid's helmets, as well as the best selling Crackerjack youth helmet. Entry-level adult helmets also benefit from the new pricing structure.

Mike Cook, sales and brand director at Fisher commented: “We introduced Fisher Essentials at Expo with new lower prices on over 1,200 lines. This is a central part of our everyday low pricing policy on essential items and the improved MET margins are a welcome addition to this policy.”

In other news from the protective gear manufacturer, a limited run of Endura Look Racing team helmets are now in stock at Fisher Outdoors. To place an order, visit the distributor's B2B website fisherb2b.com, or call 01727 798345 .

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