Mirra creates new BMX company

Former Haro president Jim Ford becomes president and CEO of MirraCo. Rumours about the latest "rider-owned company" - and the fact Ford was to head it – have been circulating since mid-December 2005 but Mirra had to work out his notice with Haro.
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According to statement from MirraCo, Dave Mirra is "BMX freestyle‘s most accomplished athlete as well as its most recognized personality."

Jim Ford has "a significant ownership position" in MirraCo. His notice period with Haro ended on December 31st.

Mirra had been with Haro for ten years.

“I had originally intended to finish my career with Haro, but considering how far apart we were in negotiating a new deal, I figured I could do better on my own,” said Dave Mirra.

Ford said:

“Dave is an incredible athlete, but I’ve also learned he is quite a salesman. He was relentless in his efforts to get me involved in his new venture once I left Haro, despite the concerns I had with starting from scratch with a new company."

“I’m looking forward to some aggressive but friendly competition with our friends at Haro," said Ford.

'It will certainly be challenging given Haro’s dominance in the category, but the times I enjoyed the most during my career at Haro were when we were the underdog fighting to grow the business. This will be a lot of fun and I’m looking forward to it."

MirraCo bikes will not be available until summer 2006.

The company is headquartered in Carlsbad, Southern California, and is in the process of hiring a product manager, art director, and other staff.

http://www.mirrabikeco.com is online but is just a holding page, confirming the company's foundation.

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