Teco Information Systems Europe Ltd, manufacturer of Relisys computer products, and Ison Distribution, have agreed a 12 month sponsorship agreement of Ison's Team Identiti.
Dave Stevinson, Sales and Marketing Director at TECO's UK headquarters, said The sponsorship deal complements Teco's marketing strategy, which incorporates a mountain bike theme. Teco and Ison boast very similar core
business strengths, they manufacture main components for their
products whilst boasting cutting edge research and development programmes.
The best known rider on the Identiti team (to BikeBiz readers anyway)
is Ison rep Kelli Salone she of the Latex catsuit at lastb years Cycle and Leisure Show. She was Eurobike female Dirt Champion in 2000.
Many different companies sponsor different sorts of sporting teams, but usually for the wrong reasons, said Stevinson. Teco have approached this objectively and we agree that it is a win win situation.