Moore Large absorbs Eurobike UK

Derby firms become one with staff and brands retained
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Moore Large has taken over Eurobike UK, retaining its staff and accommodating its brands within its distribution portfolio.

The move comes as managing director Nigel Moore recently addressed staff, calling for the business to work towards doubling its turnover inside the next five years. The takeover of Eurobike is key to this goal, with Paul Stewart rejoining as bicycle director, bringing with him the Moda line developed over the past five years. Wheel label American Classic has also been snapped up by the Derby distributor as part of the deal.

Stewart competes as a veteran cyclist and is a prominent member of the Bicycle Association, holding the position of vice president. He will become the president next year. Nigel Moore commented: “There can be fewer more qualified or experienced people in the industry. I am thrilled to welcome him back, hopefully for the last time.”

Stewart’s partner at Eurobike UK, Russ Masters is to act as sales manager for bicycles, joining the recently appointed Adrian Miller who performs the same task for accessories. Nigel Moore added: “These guys will work together fantastically, creating a whole new dimension to sales, our already strong internal and field sales team will be enhanced and further developed.”

Moore concluded: “In the light of the changing shape of the bicycle industry it was the right time for me to look at restructuring the business to suit today’s environment.

“I believe the implementation of this new plan will set us apart from our competitors.”

Moore Large: 01332 274200

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