The National Cycling Centre has picked Moore Large to supply Lake cycling shoes and Limar helmets for use on the Velodrome track.
Limar and Lake have exclusive rights to the position for two years.
Both brands will have significant trackside ad space at the Velodrome, and both brands will feature within in-house printed literature and graphics.
“We are really pleased the National Cycling Centre has chosen to use and recommend Lake shoes and Limar helmets,” enthused Moore Large’s marketing manager Lauren Vanderplank.
“We have many high profile cyclists who have already chosen these brands, because of their performance and quality and this gives a wider group of people the opportunity to experience our products for themselves.”
The National Cycling Centre was opened in 1994 and is open seven days a a week, with regular users numbering members of Team GB as well as locl school children and track enthusiasts. The centre is the only venue in the world to offer Velodrome and BMX tracks indoors, following the recent opening of the BMX facility.