Moore Large has announced that for every pink Bobbin bike sold in May, it will donate £5 to Cancer Research UK.
A representative from Moore Large said: "Whether it’s the brands best-selling bike the Brownie in Blossom Pink, their signature bike the Birdie in Ribbon Pink or the sleek Bramble in Taffeta, for every one of these ladies bikes sold this month, a £5 donation will be given to Cancer Research UK. As well as knowing that a donation has gone to a good cause, Bobbin dealers will also get 43% margin and end of August 2016 payment from exclusive UK and Ireland distributor Moore Large."
The brand is designed to appeal to cyclists and non-cyclists alike, and the distributor is hoping their choice of charity will also have a wide appeal. Cancer Research UK are the world’s leading charity dedicated to beating cancer through research, having saved millions of lives by discovering new ways to prevent, diagnose and treat cancer.