More exhibitors and brands have signed up to the inaugural Core Bike Live - an indoor expo and outdoor demo running August 4th and 5th (set up day is 3rd Aug).
Taking place at Core Bike's home of Whittlebury Hall there'll be a closed circuit demo area where dealers can test ride new 2016 bikes as well as an indoor expo style event more familiar to Core Bike regulars.
Companies exhibiting include Core Bike stalwarts as well as some new arrivals, including Moore Large. The include EBC, Hotlines, Ison, Kona, Silverfish, Storck, Upgrade and Windwave, with more expected to be announced shortly.
The organisers said the show will feature new 2016 product from Mondraker, Lapierre, Colnago, Kinesis, Kona, Ghost, Yeti, DMR and more.
Event organiser Keith Jepson from Max Bikes PR said: "Core has always been about giving the dealers unique access to the latest product, brand managers and their sales reps and this new demo event will continue in the same vain.
"Core Bike Live will be offering hospitality and lunch for dealers. The organisers are not arranging overnight accommodation for this event as they do in the January Core Show, but dealers can book an overnight stay with Core Bike Live, preferential rates, directly with the hotel.
"For those dealers wishing to test bikes, please remember your shoes, pedals and helmet. We will be operating a disclaimer and ride wrist band system to keep the demo organised and the brands will have team riders and brand managers available to "captain" the test ride."
Dealers can register for the show at corebike.co.uk.
The show is open to other brands and if you are interested in taking part, contact Keith Jepson at Max Bikes PR
firstname.lastname@example.org or phone 07531 627433