Moore Large markets its top-end marques with new division

The Derby-based distributor has created an IBD-specific 'Premium Products Division'. Headed by Ian Young, PPD will get its own PoS, promoting such brands as USPS luggage, Kenda tyres, Ciclosport, Haro and Schwinn bikes and newest co-agency, FSA.
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According to Young, the Premium Products Division will "allow a new, more focused brand and marketing strategy, to help dealers and the brands sell to the consumer. With an IBD focus, PPD will ensure Moore Large not only generates consistent marketing exposure for its brands, but also creates and maintains the right environment for them within dealerships through high quality POS."

The PPD brands - including kit from Isis-loving FSA - will be on display at David Hyde's September trade shows and the Business Design Centre's Cycle 2003 show.

Young, latterly the Moore Large product manager, becomes premium products manager.

“The creation of the Premium Products Division is not only a sign of our strong commitment to our brands, but also a recognition of the need to add value to them with IBDs," said Young.

Windwave is still a UK distributor of FSA kit, and has been bringing in the kit since 1993.

Windwave's MD Peter Nisbet said:

"We recently learned that Moore large had been appointed as a second distributor for the brand in the UK, in keeping with FSA's stated business model of having two distributors in every country.

"It is business as usual for us. For over 10 years Windwave has been working to build the FSA brand in the UK. It has developed from a little known producer of headsets to the high tech brand it is today offering a complete range of accessories for mountain bike and road."

Windwave will be displaying FSA's 2004 kit at Islington's Cycle 2003 in September.

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