BikeBiz Bicycle and cycling retail news
Moore Large is calling on its trade customers to complete a short survey on the efficiency of its B2B website.
As an incentive, the Derby distributor is offering a Samsung Galaxy tablet to one participant chosen at random. Anyone who completes the survey before Thursday 27th June will be entered into a prize draw to win a Samsung Galaxy Tab 2.
Click here to take the survey.
In related Moore Large news, the distributor hailed the success of its prize giveaway promotion last month, where it gave away record numbers of Samsung Galaxy tablets to retailers who accumulated 1000 points or more on invoice sales raised through the month of May. The promotion saw some dealers earn over 2000 points and two free tablets.
Points were given for purchases on bikes from Forme, Cuda and Bumper and complete BMX’s from Haro, Premium, Social and Cuda. Accessory points could be gained on purchases of Kenda basic tyres, Limar helmets and Onguard locks.
Marketing Manager Lauren Vanderplank said: “Our portfolio of products is so broad and this promotion was only based on a select number of our premium brands, to see how responsive customers would be to a points based incentive. Moore Large will definitely be offering customers similar incentives in the future based on the outcome of May’s promotion. The potential to develop a bigger points based promotion or loyalty scheme is huge.”
