PxPixel
Mountain Cycle and Specialized clash over bike name - BikeBiz

Mountain Cycle and Specialized clash over bike name

According to Specialized’s legal department, Mountain Cycle's Stumptown name for its cyclocross bike is “confusingly similar” to Stumpjumper, a model name Specialized has used since 1981.
Author:
Publish date:

This is reported by Jonathan Maus of Bikeportland.org.

Mountain Cycle is based in Portland.

Mountain Cycle has used the Stumptown name since 2003. According to Maus, Specialized is demanding that Mountain Cycle “cease and desist” from using the name immediately and that they remove all current stock and references to the model from their marketing materials.

"So far no lawsuit has been filed, but at this point there seems to be no budging from either side," said Maus, a PR consultant specialising in the bike and outdoor trades.

"I wonder if Specialized is being a bit extra-sensitive because this year is the 25th anniversary of the Stumpjumper?"

http://bikeportland.org/.../specialized-mountain-cycle-disagree-on-stumptown

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018