Mountain Mania takes over Giles Cycles - BikeBiz

Mountain Mania takes over Giles Cycles

IBD expands as Giles Cycles team retires
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In it's tenth year of trading, Jamie Lynn's Mountain Mania and The Road Room cycle stores have taken over Giles Cycles.

Giles Cycles which has been owned by the Giles family and been part of the fabric of the Oxfordshire town of Carterton for more than half a century.

Currently, Giles Cycles also encompasses a large toy department, however that is making way for further bikes ensuring a sales and mechanical repair and service facilities of more than 4,000 sq ft. 

The move complements the vast array of cycle marques already within Mountain Mania and The Road Room’s portfolio. In particular, it brings Giant into its fold alongside Trek, Scott, Whyte, Frog, Wilier and Cervelo to name but a few stocked at its centres in Didcot, Tring and Goring. 

Collectively, the stores hold more than 800 cycles to suit all requirements, from entry-level bikes for both children and adults alike, commuter, hybrid and electric cycles to the very latest and most hi-tech mountain bikes and road cycles available.

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Pictured: Jamie Lynn (right) takes on the Carterton shop from the Giles family.

Jamie Lynn said: “These are extremely exciting times for us. Giles Cycles has been serving the Carterton community and its surrounding area for over 50 years. The family behind the business is hugely respected and has arguably one of the finest reputations in the business.

“I have built up the Mountain Mania and Road Room Cycle stores using the same work and professional ethics that have made Giles synonymous with providing a personal touch to all who walk through its doors.”

Linda Moore, daughter of Giles Cycles founders Gordon and Betty Giles, and her husband Kevin, have run Giles Cycles over recent times and now intend to retire and spend more time with their children living in Australia.

Moore said: “After having the business in our family for over 50 years selling up is a hard decision but one made all the more easier knowing Jamie, who clearly has all the attributes and ethics of my father and Kevin, essentially those principles which have ensured we have been a hugely successful family-run business with a fine reputation.”

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