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Muc-Off partners with Backcountry Lifeline to promote safer riding - BikeBiz

Muc-Off partners with Backcountry Lifeline to promote safer riding

Bike care specialists Muc-Off and Backcountry Lifeline have announced a partnership that will provide mountain bikers with the knowledge they need on how to stay safe on trails.
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Bike care specialists Muc-Off and Backcountry Lifeline have announced a partnership that will provide mountain bikers with the knowledge they need on how to stay safe on trails.

The Colorado-based initiative – which was founded in August 2015 – equips riders and event organisers with the knowledge needed to prepare for potentially fatal emergencies that can be encountered whilst riding on a mountain bike.

Co-founder at BCLL Bonnie McDonald commented: “The Muc-Off team has been supportive, enthusiastic and incredibly fun to work with from day one. There’s a great synergy between the companies; they are committed to providing products to keep your bike on the trails, while we are committed to providing first aid training to keep you on the trails. It’s a perfect partnership.”

Muc-Off will make its entire cleaning product range available to BCLL for use during its classes and demonstrations. The company will also provide samples of its Nano Tech Bike Cleaner, Bio Drivetrain Cleaner and C3 Wet Lubricant for all BCLL participants.

Muc-Off managing director Alex Trimnell added: “We’re incredibly excited to partner with the BCLL. It’s easy to forget when you’re out crushing a trail with your friends that the sport we love can sometimes end in tragedy.

“That’s why it’s so important to support companies like the BCLL and make the knowledge on how to deal with an emergency more accessible to riders. We’re proud to assist BCLL in its quest to empower riders to ride safely.”

BCLL holds training sessions and events throughout the year where it teaches riders, coaches and event organisers the crucial first aid, CPR and emergency planning skills needed for the trail.

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