US hydration specialist Bubba is to be distributed exclusively by Nemesis Active in the UK and Ireland, BikeBiz is told.
Bubba offers a comprehensive, high performance range of personal drinkwear products that major on insulation and filtration.
The firm's president Gunnar Olson, explained to Bikebiz; “Key to our growth strategy is the right commercial partner, Nemesis understands our passion and what we are striving to do and is best placed to deliver our goals. We are very excited about this partnership and about delivering high performance hydration products to everyday consumers”.
Three lines will be carried by Nemesis in the UK - the Active, Classic and Fresh labels.
Bubba's Active label offers cooler hydration for active pursuits in single and double wall Tritan with filter technologies and large capacity sports jugs for teams and families.
The Classic label focuses on dual wall insulated travel mugs and stainless dual wall drinkwear with heat retention up to 24hrs.
Finally, the Fresh line is best suited to home and office use.
Pre-ordering packages are available now via the Nemesis Sales team :
Tel: +44 (0) 870 777 5530