BikeBiz Bicycle and cycling retail news
The UK trade has seen the creation of a new distributor – Synergy Action.
Formed by industry stalwarts Simon Philbrick and Dave Gibbs, Synergy Action has already picked up the UK distribution rights to a number of brands in the cycle sector, as well as triathlon, swim and running spheres.
Philbrick will be director of sales at the new firm, while Gibbs will take on responsibility for finance at the company.
Philbrick told BikeBiz: “I have spent some considerable time sourcing products that are new to the market and have insisted on premium products with genuine in-house development”.
One of the firms signed up to Synergy is Power Cordz, maker of high tech, high specification cable systems for road and mountain bikes. The range is said to be unbreakable with each set weighing only six grams.
“We are excited Synergy Action is distributing Power Cordz,” enthused Power Cordz CEO and founder Tony DuPont.
“As adoption of our product increases in the UK it is important to us that we have dedicated, high quality, local representation.”
The emerging distributor has also picked up the UK rights to Triswim – manufacturers of de-chlorination products for swimmers, Foggle – producers of product that keeps goggles, sunglasses and safety eyewear clear and clean, and wet suit and swim skin manufacturer Blue Seventy. PowerCordz, Triswim, Foggle and Blue Seventy products are all available now.
In Q4, Synergy Action will bring two other brands to the trade, including Trislide’s silicon lubricant for application and removal of triathlon wetsuits, which also double as a chaffing preventer for cyclists and runners, and finally Delta 7’s Arantix lightweight mountain bike frames – the first to use IsoTrusso technology and Kevlar spider web-like open lattice tubes.
Synergy is currently looking for dealers for all of its brands and can be contacted on 01202 736662.
