New E4 e-bike group announces demo series

EBC, Storck-Raddar, Wisper and Hero-Eco set to host four February demo days
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The newly-formed trade alliance, E4, has announced a series of roadshow dates to promote electric bikes.

Made up of EBC, Storck-Raddar, Hero-Eco and Wisper, each event is looking to further tempt those curious about the electric bike to come along and test ride a number of bikes and meet with the brand managers of each of the member businesses.

Each event will be run as an open ‘drop-in’ session starting at 11am and running to 8pm to make it as easy as possible for dealers to visit. The locations are:

13 February – Manchester: Park Marriott Hotel, Worsley, M28 2QT

15 February – Bristol City FC Club, Ashton Gate Stadium, BS3 2EJ

27 February – Epsom: Espom Downs Race Course, Epsom, KT18 5LQ

28 February – Hero Eco Ltd, 3rd floor, 3-5 Swallow Place, W1B 2AF

These trade-only events are the first of a number of initiatives developed by E4 to promote the members’ premium ebike brands.

For more information on the events contact

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