New products July: Wildoo, Buff, X-bionic and POC - BikeBiz

New products July: Wildoo, Buff, X-bionic and POC

A selection of new accessories landing in stocks this month
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Buff Tour collection
Direct to retail

Buff has launched a range of Tour de France head and neckwear to celebrate what is already proving to be another ride that will go down in history. 

Inspired by the jerseys and the race’s rich history, customers have a choice of high UV protection, Neck warmer windproof pro, Headband and Helmet liner Buffs. Le Tour de France collection will be available in store, online and at the race itself with trade prices varying from £6.00 to £15.50 depending on the style.

Buff can be worn in many ways, including as a bandana, scarf, cap and more.

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Wildoo Custom Mini jerseys
Direct to retail

Bit of a novelty item this one – Wildoo has come up with the Mini Jersey, a scaled down version of a cycling jersey that’s hangable via a simple suction cup.

Much like the full size jerseys, these utilise the same fabrics and non-fade Italian inks as Wildoo’s larger items. Prices depend on the volume ordered, but 100 miniature jerseys will cost £3.50 each plus VAT, while 5,000 will come in at £1.60 each plus VAT. 

Whether given away as a freebie to your loyal or bike buying customers, the 145mm x 190mm jerseys are a novel way to market your shop. 

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POC Do Half Blade glasses
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Building on the early success of the Do Blade, POC has introduced the Do Half Blade. Developed jointly with Zeiss, the Half Blade utilizes lenses which have been optimised for road cycling by increasing contrast to give riders the best chance to spot surface irregularities. A further improvement is that each lens will incorporate anti-fog and water ripple treatments, which will maintain visibility whatever the conditions. Meanwhile, the frames have been injected with Grilamid, which assists bringing the weight right down and improves durability. It arrives in stock this month.

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X-Bionic
Direct to retail

Designed for the peak of summer, X-bionic’s Ultra Light sock is the firm’s low cut solution for all-day comfort in the saddle.

Ultra light and tailored to ventilate in all the crucial areas, the climate regulating compounds transport moisture away from the skin to the surface. At the toes, a footguard protects the instep from pressure points, reducing skin irritation and adding to the tailor cut feel.

Muscles, tendons and the ankle joint is protected and stabilised by the firm’s X-cross Bandage.

With X-Bionic now sold direct to retail, dealers can contact matteo.carrara@x-bionic.co.uk for stock enquiries, or call 07454869573.

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