PxPixel
Nick Fish to leave Trek - BikeBiz

Nick Fish to leave Trek

Hes doing a Mark Walmsley: setting himself up as self-employed marketing consultant and making Trek his first consultancy account
Author:
Publish date:

By the end of December, Nick Fish will have relinquished his role as Trek UKs sales and marketing director. He co-founded Trek UK in 1989, after starting in the bike trade with Madison Cycles as a Freewheel shop assistant.

Trek Bicycle Corporation Ltd of the UK is a wholly owned subsidiary of Trek Bicycle Corporation USA and is the exclusive distributor in the UK of Trek, Gary Fisher and Klein bikes as well as Rolf wheels and Nike cycle apparel. The company had a turnover in 2000 of £11m (Sept 99-Sept 00).

Fish isnt being replaced directly. Instead, some of his marketing and PR duties will be taken over by Trek UKs general manager Nigel Roberts. Fish will undertake IBD training and other marketing projects via his new role as an independent consultant. He will be seeking further marketing consultancy contracts outside of the bike trade.

Nick has been the public face of Trek UK for eleven years and leaves the company on a high following a record year for both sales and profits, says Roberts.

Fish was unavailable for comment today but had this to say in a press statement:

"I have enjoyed establishing Trek as the UKs premier independent dealer bike and accessory supplier. I take great satisfaction in the thought that Trek will go from strength to strength through its market leading product range, by offering great service and through the efforts of the committed Trek team. I look forward to maintaining links with the company but also look ahead to new personal opportunities."

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018