John Burke emailed bikebiz.co.uk and said the rumour was untrue.
When bikebiz.co.uk asked “No truth whatsoever, then?” Burke replied:
“That would be correct.”
Trek, does however, have good links with Nike. At the end of June last year the companies signed a five year apparel and show co-operation agreement with a five-year renewal option.
At the time Burke said the alliance with Nike – where Nike gained access to Trek’s IBD network worldwide - was a winner for Trek:
“[The agreement] allows us to work with one of the best brands in the world and gives us access to R&D, sourcing, technology and design. It gives us the ability to offer a world class line of shoes and clothing to our retailers.”