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Nike has made no offer to Trek, Burke tells BikeBiz - BikeBiz

Nike has made no offer to Trek, Burke tells BikeBiz

The rumour – rapidly gaining ground since first surfacing at the Taipei show – that Nike had made a $400m offer for Trek in the US, but had been rebuffed, has been denied by Trek’s president
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John Burke emailed bikebiz.co.uk and said the rumour was untrue.

When bikebiz.co.uk asked “No truth whatsoever, then?” Burke replied:

“That would be correct.”

Trek, does however, have good links with Nike. At the end of June last year the companies signed a five year apparel and show co-operation agreement with a five-year renewal option.

At the time Burke said the alliance with Nike – where Nike gained access to Trek’s IBD network worldwide - was a winner for Trek:

“[The agreement] allows us to work with one of the best brands in the world and gives us access to R&D, sourcing, technology and design. It gives us the ability to offer a world class line of shoes and clothing to our retailers.”

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