Noble's Deluxe brand switches to IMG Distribution

Former Ride Editor says brand is moving 'onwards and upwards'
Publish date:
291_Picture 2.jpg

Trails-exclusive brand Deluxe is moving its distribution over to IMG, following a few "good years" with Pre Distribution.

Brand owner Mark Noble told BikeBiz: "I'd like to say thanks to Sam and Steve at Profile Europe for taking care of us over the last couple of years, and this development allows them to focus solely on their PRE business, which is Profile Racing and Madera components - great core brands with good people looking after them.

"Deluxe is now to be found under the IMG Distribution umbrella, alongside such key BMX brands as Odyssey, Season, Proper Bike Co, Sunday, Mirraco, G-sport and more. Working with these brands at this distributor means that it should be easier for UK bike shops to stock our developing range of bicycle motocross frames and parts."

Deluxe will soon launch new CNC stems, hub sets, bar ends and CNC pedals. These will sit alongside the current range of racey trails frames, sprockets and handlebars.

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019