Norco BMX unleashed on the UK this autumn

BikeBiz gets exclusive first look at range arriving in October
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Norco is to bring a brand new BMX range to the UK this autumn via exclusive distributor Fisher Outdoor Leisure.

The Canadian brand has a strong reputation across the Atlantic, according to Fisher – which picked up the Norco brand in August last year and showed it to dealers at this year’s Expo.

The fresh BMX range will be available to UK dealers for the first time in October with expected price points for the models to range between £279.99 to £429.99. The Volt (pictured) is anticipated to hit a price point of £299.99.

Fisher told BikeBiz that the £299.99 to £349.99 models are expected to be particularly popular, based on initial dealer feedback, and that all bikes within that range will feature mid BBs, 25/9 micro drive gearing, integrated head tubes and have a street/park geometry. The bikes will also include chromo tubing and eye-catching colour ways.

Fisher Outdoor Leisure product manager Martin ‘Hawziee’ Hawyes told BikeBiz:
“Our bikes are made by one of the industry’s leading BMX manufacturers and we felt by offering the Norco brand in this sector this further underlined our intention to grow the brand and the level of business available to our stockists to the strength and stature it currently receives in Canada and America.”

Hawziee added that expectations are high for the Norco BMX range: “We have already established some good partnerships with the new dealer network that we have created. The feedback on desire for this range of BMXes is, to be frank, a little overwhelming!

“Obviously we’re very excited to come in to the sector in the UK with such a competitive deal without having to convince dealers and consumers alike of the quality and handling of the bikes as they are already a well-known, highly desired BMX brand that has received constantly good reviews.

“Until now they could only be read about on the internet or in America and Canada,” he enthused.

Interested dealers should contact their account manager at Fisher Outdoor Leisure on 01727 792604.

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