Norco enjoys triumphant UK return

Manufacturer's 'the Atomik' is amongst most sought after by loyal fans of the brand
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Despite only having returned to the UK for a matter of months, Canadian brand Norco has been making a big impression on the cycle market, according to exclusive distributor Fisher Outdoor Leisure.

The firm told BikeBiz that the brand has already tapped into an established loyal customer fan base with sell-through rates for existing models ‘very encouraging’.

Fisher also said that new exposure in the hybrid category have proven beneficial to Norco dealers, offering particulars within that sector that other manufacturers may have missed.

The 2009 models debuted earlier in the year at the MBUK Demo Day at Aston Hill, Bucks, and have been demoed at various events this year where the brand has received positive feedback: “Riders have been very complimentary about the handling and styling of the bikes and reaction to pricing indicated why they’ve already been so competitive,” brand manager Martin Hawyes told BikeBiz.

“Riders are pleasantly surprised to see the range back in the UK. After talking to attendees there seems to be quite a bit of residual affection for the brand and despite Norco’s recent low profile in the UK there are still a lot of loyal Norco customers out there.”

Hawyes said that several frames have been particularly popular with customers so far, including the hydraulic disc braked VFR disc 4 frame and classic Norco model the Atomik.

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