Norco launches 43 models at 2010 Demo Day

Last week’s event ‘an outstanding success’; New bikes hit five categories
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Last week Fisher Outdoor Leisure launched the Norco 2010 line-up to dealers at Cwmcarn, Newport.

The new bikes – numbering 43 – are split across five categories: gravity, all-mountain, trail, urban and BMX. According to Fisher, the models build on the brand’s gravity heritage, offering dependable and highly desirable models in every category.

Dealers got chance to ride the new models on the Cwmcarn trails and singletrack.

Product manager Martin ‘Hawziee’ Hawyes said: “We’ve had fantastic feedback from everyone that attended, and the launch has been an outstanding success.”

Norco recently launched a new website, and BikeBiz spoke to Fisher Outdoors in August about the firm's UK ambitions.

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