Norco releases 2011 BMX range details

Ares, Volt, Nail and Deviant
Publish date:

Norco's BMX range has been refreshed for 2011 with tweaked geometry, improved specs, lower weights and more size options.

The reange includes the Ares, Volt, Nail and Deviant, there are now two sizes available in the Ares, Nail and Volt.

All models have shorter seat tubes for more clearance and a cleaner look, and come with tapered fork. Each bikes also comes with removable decals, an eight inch rise and 28-inch wide bar and mid-bottom bracket. All models now come with 25/9 Micro Drive.

The Canadian brand is distributed in the UK by Fisher Outdoor Leisure.

"The 2011 BMX range from Norco offers an ideal range for BMX riders of all ages," said Fisher’s Norco Brand Manager, Martin Hawyes. "In a competitive market place, we are confident that Norco offers the perfect solution at excellent value price points.

"All this is backed by a substantial marketing and PR campaign and full dealer support for our stockists."

The range-topping Deviant features removable brake bosses, an integrated seat post clamp and integrated headset.

Prices start at £299.99 for the Ares and rise to £489.99 for the Deviant. The Volt is £329.99 and the Nail is £399.99.

The range will be available on general release from mid-October. For more info head to and

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