NRG4 business in the ascendancy - BikeBiz

NRG4 business in the ascendancy

Distributor posts record month as account applications spike
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NRG4 has posted record breaking sales figures during the month of November, with the past three month's business up 36 per cent year on year.

Having recently signed up Essax saddles and Pro Lite Wheels to its portfolio, the distributor has told BikeBiz interest in the last quarter has spiked. New trade account applications are up 38 per cent year-on-year.

NRG4's Craig Middleton attributed the strong performance to a number of things, including strong sales for the Tumble and Fall lighting range as winter really sets in.

"There's a number of reasons for the growth," said Middleton. "We've a new sales strategy and staff structure, have taken a hard line on protecting brand RRPs and we've the most in depth range, backed up by new point of sale, that we've ever had."

Dealers can apply for an account here nrg4.co.uk

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