BikeBiz Bicycle and cycling retail news
Nrg4 have secured UK distribution for Bike7 cleaning and maintenance products.
Bike7 are based in Belgium and are part of the novatio group who have over 30 years experience of cleaning products in the automotive industry. Bike7 is their new bicycle range and was launched in collaboration with the Lotto Belisol Team. The philosophy of the brand is to cover a high number of applications with a condensed high quality range of products.
The starting range includes:
- 5 Piece Care Pack (Best Value) 1L clean, 500ml degreaser, wet lube, dry lube & shine/protect
- 500ml Degreaser
- 500ml Lubricate Dry
- 500ml Lubricate Wet
- 50ml Lubricate Quick
- 500ml Shine & Protect
- 1L Clean Pull Trigger Dispenser
- 5L Clean Top Up Drum
Stock is arriving in two weeks but it is available to pre order now, with in-store POS on the way in the coming months.
“Everyone at Nrg4 is delighted to have added yet another brand to our portfolio for 2015, said operations manager Craig Middleton. "It fills another important category in our product offering to our dealers. The Bike7 range offers all you need to keep your bike clean and running smoothly. We loved the strong branding and look of Bike7 straight away. This coupled with their 30 years’ experience, price point & quality of their products made this the all round maintenance package we had been looking for..”
Middleton added: "When researching with the dealers it was very apparent that the Care Pack was the best received product from the range. Dealers commenting on how much they liked the look and feel of the product as well as the price point of £34.99 RRP."
Bike 7 is Nrg4’s fourth new brand in the last six months as part of the company’s major investment and growth programme.
