Nude cyclist wins motoring PR award

A video of a nude cyclist, that is. From the AA.
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The AA's "Think bike" viral video has won the in-house automotive category at the 2015 PRCA Awards. The awards took place tonight at the London Hilton on Park Lane.

The Public Relations Consultants Association's awards night was a black-tie event. Accepting the award was Edmund King, AA's cycle-friendly president.

The video features a nude cyclist and highlights that motorists should "think bike".

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