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Nuun partners with Prudential RideLondon - BikeBiz

Nuun partners with Prudential RideLondon

Nuun has announced its latest event partnership with Prudential RideLondon, which takes place from July 28th to the 30th.
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Nuun has announced its latest event partnership with Prudential RideLondon, which takes place from July 28th to the 30th.

For 2017 and 2018 Nuun will provide on-course hydration support to the 30,000 participants during the Prudential RideLondon Surrey 100 and 46 sportives.

Prudential RideLondon has a variety of cycling events geared to all athletes and abilities, combining a free family ride in central London with the opportunity to watch some of the world’s best professional cyclists.

Amateur cyclists will participate by riding a 100-mile or 46-mile challenge on the same closed roads as the professional road race, raising millions for good causes. Nuun will offer its Active effervescent tablets as single serves prior to the event weekend and at four hubs on the routes of the sportives.

“Nuun Active is the ideal hydration drink for riders participating in the Prudential RideLondon sportives on Sunday 30 July,” said event director for Prudential RideLondon Hugh Brasher. “We look forward to working with Nuun to develop this partnership over the next two years.”

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