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Oakley extends Ducati deal - BikeBiz

Oakley extends Ducati deal

Oakley, Inc. has announced that it has extended its existing licensing agreement with Ducati Motor Holding S.p.A. The new deal is good for a further three years. Five new models of Oakley/Ducati eyewear will be produced as part of the agreement.
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Ducati and Oakley will introduce custom versions of Oakley's Monster Dog and Zero sunglasses and will continue to offer last year's custom Juliet, Half-Jacket and Valve styles. In addition to sunglasses, Ducati and Oakley will also offer a Wisdom snow goggle for the 2004 fall season, an introduction "inspired by Ducati's passion for speed and aerodynamics that carries to the mountains."

All products covered by the agreement feature Ducati colour schemes and graphics and bear laser engraved lenses with Ducati trademarkss. The new Zero will feature an exclusive Ducati lens shape. The products will be distributed through Oakley's sunglass distribution points worldwide, including over 100 Oakley-owned retail locations, and will also be sold through Ducati Stores and dealerships in Ducati's distribution network.

Oakley executive vice president Tommy Rios said:

"Given the tremendous success of last year's product offerings, we are excited to renew this relationship for three additional years with a company that shares our passion for design and performance products."

Federico Minoli, Chairman and CEO of Ducati Motor Holding said:

"When it comes to high performance eyewear we think Oakley is the most exciting and dynamic brand in the world."

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