Ofo scales back operations, sheds staff, "shrinks global footprint".

Dockless bike share firm Ofo says it remains committed to London, but it has been pulling out of smaller UK cities – such as Norwich – and has removed its bikes from some countries altogether, including India.

Rumours have been rife in the bike share world that Ofo has been suffering cash-flow problems because of its global expansion.

UK staff have recently been made redundant, and it's possible that its new owner – the cash-rich Alibaba, China's Amazon – is no longer willing to give blank cheque after blank cheque. 

Meanwhile, rival operator Mobike appears to be winning what was always going to be a bruising, first-to-scale battle. Mobike has nine million bikes and 200 million registered users around the world and earlier this year was acquired by digital specialist Meituan Dianping in a $1 billion deal.

In India, Ofo's communications manager Rajarshi Sahai told the press: “We are shutting down our country operation. It is part of a global strategy to shrink the footprint.”

If that's the global strategy then Ofo has lost not just the battle but also the war.

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