"On a bike there's no finer feeling in the world"

ITV4 release heart-warming promo ad for Tour de Yorkshire, starring 85-year-old club chairman Brian Musson.
Publish date:

85-year-old Brian Musson is the star of a new video promotion for the Tour de Yorkshire professional cycling race. "If you’re feeling fit, and on a bike, there’s no finer feeling in the world," says the club chairman as he is shown riding around Yorkshire on his Dolan bike.

"When I’m riding a bike in the countryside I’m happy."

Musson is the chairman of Scarborough's Paragon Cycling Club.

ITV4 will be broadcasting the three-day Tour when it starts on 28th April. The tour is a legacy event first staged in 2015 and promoted by the Amaury Sport Organisation, organiser of the Tour de France which visited Yorkshire in 2014.

In case you missed it, here's @ITV4's brilliant Tour de Yorkshire advert. Enjoy. #TDYpic.twitter.com/FFqhgLBwBN

— Tour de Yorkshire (@letouryorkshire) April 9, 2017

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019