London Bridge retailer On Your Bike is to hold two brand launches this month, beginning Friday 17th, through Saturday 18th, with Genesis.
Whyte is also to preview its 2011 line through the store on both Friday 24th and Saturday 25th. Whyte's representatives for the UK will be on hand to answer any questions from both consumers and retail visitors.
Genesis is to display the full 2011 line and offer test rides during its two day slot. Brand representatives will also be present.
Genesis has not taken space at the London Cycle Show. Whyte will be seen on stand A14, along with ATB Sales' other brands.