Oneway snaps up SQ Lab - BikeBiz

Oneway snaps up SQ Lab

Distributor grows portfolio
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Oneway Distribution is now an official distributor for ergo-specialist brand SQ Lab in the Benelux, England and Ireland.

The highly specialised brand offers saddles, bars, stems, grips, pedals and in-soles, all specifically designed to diminish typical cyclist discomfort and prevent injuries.

SQ Lab is pitched as the very first brand to ever critically examine the contact points of the body with the bicycle, using in-house research by specialist doctors and product developers. SQ Lab uses measuring tools to gauge the cyclist’s physique and riding position to determine which product is best to use.

If you're going to BikeMotion Benelux in the Netherlands (October 16th to 19th) then you'll be able to catch the SQ Lab collection at the Oneway Distribution stand (11C008). 

For more information contact Oneway Distribution via 0031 10 34 03510 or via

Earlier this year Oneway took on distribution duties for wheel brand Scope.

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